Dairy Block
Dairy Block is an innovative mixed-use project in Denver’s historic Lower Downtown neighborhood. The project features an array of signage, wayfinding, and thematic placemaking components to help connect the many inviting areas of the space. Through the use of contemporary structures, custom iconography, and a touch of historically inspired dairy-farm appeal, the Dairy Block project establishes a cohesive and integrated brand experience from the ground up.
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Environmental Graphic Design | Fabrication Administration | Map Design | Signage & Wayfinding
PROJECT ROLE Lead Designer
CLIENT(S) McWhinney | Sage Hospitality | Sage Restaurant Group
LOCATION Denver, CO
COMPLETED Spring 2019
CREATIVE DIRECTOR Beth Rosa & Aaron Hilst
FABRICATOR AdCon Sign Systems
COLLABORATORS Nine Dot Arts | Crème
PHOTOGRAPHER Zach Kotel
AWARDS 2020 Graphis Design Annual, Gold Award
2019 The One Club for Creativity – Denver Annual Show, Merit Award
2019 Colorado Business Committee for the Arts Awards Honoree
2018 City of Denver Mayor’s Design Award
2018 Downtown Denver Partnership, Downtown Denver Award
Work completed while at ArtHouse Design
